Enhancing Woodcuts user experience from first scroll

Woodcut is a premium timber flooring company that offers its services across Australia.

Woodcut has sophisticated store fit-outs and branding, but their website did not reflect that. I was hired to redesign the homepage of their site, which is a significant touch point for online users. The homepage is where they can find the store location and book appointments. I wanted to make the homepage user-friendly and classy, to match the Woodcut brand. The homepage features a lot of photography and various call-to-actions throughout the page, as well as easy store location navigation.