Join the Taco Tuesday Club!
Taco Tuesday Club
The Old El Paso Taco Tuesday Club is a way to make Taco Tuesday a fun and regular tradition. I designed some merchandise for a social media giveaway that reflects the Old El Paso brand and style. The slogan at the bottom says ‘Occurs every Tuesday hear the dollop, sizzle and crunchhh’. It is meant to be playful and inviting, and to make customers want to join the Taco Tuesday Club every week.
Photo Adaption
With a colour half-tone, I gave the photo a retro twist and a street style edge. It’s a trendy look that suits this stunning image. I love how the half-tone adds some extra flair and texture to the scene.
Bold and Bright
The merchandise had to balance two goals: to be recognisably Old El Paso, and to be stylish and fun enough to wear every day. I went beyond the usual red, yellow and roof logo, and created some trendy designs that still capture the essence of the brand. The merchandise is a way to show off your love for Old El Paso and join the Taco Tuesday Club.