A campaign to empower and inform all genders

Lady Business, Everyone’s Business is a campaign that aims to empower and inform, not only, girls and women but also men. The majority of the population feels there is a stigma linked to their period, so at lady business, we want it out in the open. By out in the open we mean the feelings women feel month to month and the secret business, which never seems to be in the mainstream eye. Something so natural is turned blue for a television commercial. Lady Business strives to inform and empower.

Fun and quirky illustrative elements have helped to break down the taboo and encourage individuals of the public to speak about the issue through print and digital elements.